All strong brands, big and small, have some traits and characteristics in common that make them so. Let me share seven features that are key to a successful, healthy, and sustainable brand.

Whether brands and business owners should speak on political and social issues, is a conversation that I’ve had almost daily with my clients, friends, and colleagues. It has also been brought up as a question by attendees during my latest speaking engagements. So I decided to share with you a bit of useful information on the subject and some of my thoughts.